TIMELESS JEWELLERY • MADE TO LAST • 925 STERLING SILVER • 18K GOLD VERMEIL • DESIGNED FOR EVERYDAY LUXURY • HANDCRAFTED IN INDIA • INVEST IN PIECES YOU'LL WEAR FOREVER
Made to be worn. Made to be remembered.
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About Material
Demi Fine Jewellery
Sterling Silver
We use 925 Sterling Silver, made with 92.5% pure silver and 7.5% alloy for strength. It's hypoallergenic, long-lasting, and finished with premium coatings for everyday shine.
Gold Vermeil
Our jewellery is crafted in gold vermeil—a thick 3-micron layer of 18k gold over 925 sterling silver. It's more durable than standard gold plating and offers a luxurious, long-lasting finish.
Solid Gold
Solid gold is the most durable and precious metal for fine jewellery. We use both 14k and 18k gold—where 14k offers extra strength for daily wear, and 18k brings a richer, deeper gold hue. It’s tarnish-free, skin-safe, and crafted to last a lifetime.
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1,00,000+ WOMEN & COUNTING • CUSTOMER-LOVED • CRAFTED IN 925 STERLING SILVER • 18K GOLD VERMEIL • HANDCRAFTED IN INDIA • TIMELESS BY DESIGN • MADE FOR EVERYDAY LUXURY • CREATED TO BE WORN, LOVED & KEPT FOREVER
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Frequently Asked Questions
Most of our products are made to order, ensuring each piece is crafted with the utmost attention to detail by our skilled artisans in Jaipur.
✨ In-Stock Products:
Ships the next working day.
🧵 Made-to-Order & Personalised Products:
Require 7–10 days for manufacturing, after which they will be shipped.
Solid Gold
Our solid gold pieces are made to last forever. 14k/18k gold will not oxidize or discolor, so you can wear your jewellery every day.
Gold Vermeil
Our vermeil is a thick layer of 18k solid gold on sterling silver meaning it will last longer. You get the look & feel of gold jewellery at a fraction of the price. We use 18k gold that is a minimum of 2.5 microns thick. It is more durable than gold plated jewellery.
Sterling Silver
925 Sterling Silver is an alloy made of 92.5% pure silver and 7.5% copper. We plate our silver jewelry in rhodium, which gives it extra shine and durability. Rhodium is one of the costliest precious metals due to its rarity. All of our sterling silver pieces are stamped with “925”.
Our gold vermeil pieces are designed to be worn every day, offering the perfect balance of elegance and durability. You can wear them confidently, as they are crafted to withstand regular use.
However, a little care goes a long way to ensure they stay in their best condition for years to come.
Here are some tips to keep your AJJ pieces shining:Avoid direct contact with beauty products such as perfume, hairspray, deodorant, and makeup. While our gold vermeil is durable, taking precautions helps maintain its brilliance.
Always remove your jewelry before swimming, bathing, or showering. Exposure to water, especially chlorinated or salty, can dull the finish over time.
Clean your pieces gently by wiping them with a soft, moist cloth. Ensure they are completely dry before storing.Store each piece separately to avoid scratches.
The best way is to use our AJJ boxes and keep them in a cool, dry place away from moisture.While we are committed to producing high-quality gold vermeil jewelry, even with daily wear, there should not be any major issues if cared for properly.
Tarnishing may occur if exposed to harsh chemicals or due to certain skin pH levels, but regular maintenance minimizes this.
Feel free to wear your AJJ pieces anytime, knowing they are built to last, and with a little care, they will remain as stunning as the day you got them!
925 Silver
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